2024

Outer Edge
Brand Guidelines

Our Core Values

Our brands inward identity and its outward expression, is built upon the foundation of Core Values we live by.

Each decision we make stems from our Grounded Values and/or our Grinder Values. This drives us to persistently create meaningful work and resources for the Web3 community.

Grounded Values

- Openness
- Transparency
- Empathy
- Integrity
- Consideration
- Inclusiveness
- Fairness
- Communication
- Celebration

Grinder Values

- Hustle
- Grit
- Boldness
- Accountability
- Self-Discipline
- Commitment
- Purpose
- Solution Oriented
- Resilience

Typography (Fonts)

Like all things that make up our brand, our fonts are vital in creating a consistent brand identity.

They help us communicate with more impact and provide visual support to our tone of voice.
Alt Sub Heading / Body / Text

Exo

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Text = Normal | Title = Light or Bold
Letter Spacing: 3-5px
Body / Text

Roboto

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Sub Header / Title

Bebas Neue

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Letter Spacing: 2-3px
Alt Accent / Title

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Black
Notes: Use CAPS LOCK

Color Palette 2022

The following palette makes up the official colors of NFT LA 2022.

Almost Pink

HEX #EE7376
RGB 238, 115, 118
HSV 359, 52, 93
CMYK 0, 52, 50, 7
LAB 63, 48, 21

Navy Bruh

HEX #0D384F
RGB 13, 56, 79
HSV 201, 84, 31
CMYK 84, 29, 0, 69
LAB 22, -5, -18

Muted Blue

HEX #438AB0
RGB 67, 138, 176
HSV 201, 62, 69
CMYK 62, 22, 0, 31
LAB 55, -11, -27

Teal Bruh

HEX #95E9D4
RGB 149, 233, 212
HSV 165, 36, 91
CMYK 36, 0, 9, 9
LAB 87, -30, 2

Light Orange

HEX #F6AD73
RGB 246, 173, 115
HSV 27, 53, 96
CMYK 0, 30, 53, 4
LAB 77, 21, 40

Color Palette

The following palette contains the official colors for Outer Edge | LA 2024.

Solar Flare

HEX #F25D27
RGB 242, 93, 39

Dark Edge

HEX #261E17
RGB 38, 30, 23

Dunescape

HEX #593F2F
RGB 89, 63, 47

Deep Blue

HEX #0C374E
RGB 12, 55, 78

Sand Storm

HEX #A6785D
RGB 166, 120, 93

Color Comparisons

Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
New Potential Color Palette
New Potential Color Palette

Graphics and other Assets

*Drag images onto your desktop or right click and save to desktop.
#1 Graphic
#2 Graphic
#3 Graphic
#4 Graphic
#5 Graphic
#6 Graphic
#7 Graphic
#8 Graphic
#9 Graphic
#10 Graphic
#11 Graphic
#11 Graphic
#12 Graphic
#12 Graphic
#12 Graphic
#7 Graphic
#8 Graphic
#9 Graphic
#10 Graphic

Logo and other Assets (2022)

Drag images onto your desktop or right click and save to desktop.
Horizontal Logo
Horizontal Logo w/ Values
CITYSCAPE LOGO
CITYSCAPE LOGO W/ VALUES
NFT | LA CITYSCAPE V1
NFT | LA CITYSCAPE V2
NFT | LA BACKGROUND V1
NFT | LA BACKGROUND V2
MAIN LOGO INVERTED
MAIN LOGO BLACK
MAIN LOGO WITH GRADIENT
CITY SCAPE LARGE LOGO
Horizontal Logo
Horizontal Logo w/ Values
NFT LA Outline logo with Curiosity Connection Co-Creation
CITYSCAPE LOGO
CITYSCAPE LOGO W/ VALUES
Main Logo
Main Logo Gradient
Main Logo BLACK/WHITE
Main Logo Gradient BG

Logos — Dark

Drag images onto your desktop or right click and save to desktop.
V1 Logo Dark
V1 Icon Dark
V1 Riyadh Logo Dark

Logos — Dark

Drag images onto your desktop or right click and save to desktop.
V1 Dark
V2 Dark
V3 Dark
V4 Dark

Logos — Light

Drag images onto your desktop or right click and save to desktop.
V1 Light
V2 Light
V3 LIght
V4 Light
V5 Light

Logos — Light

Drag images onto your desktop or right click and save to desktop.
V1 Logo Light
V1 Icon Light
V1 Riyadh Logo Light

Graphics and other Assets

Drag images onto your desktop or right click and save to desktop.
#1 Graphic
#2 Graphic
#3 Graphic
#4 Graphic
#5 Graphic
#6 Graphic
#7 Graphic
#8 Graphic
#9 Graphic
#10 Graphic

2022 Icons and Graphics

Drag images onto your desktop or right click and save to desktop.
BITCOIN ICON
MUSIC NOTE ICON
HEADPHONES ICON
Clapperboard Icon
NFT | LA Background V1
NFT | LA Background V2
Crinkle Paper V1
Crinkle Paper V2

Brand Guidelines

Use the following brand guidelines to ensure you properly use all Outer Edge resources and assets across various platforms and publications.

Voice

Outer Edge is a co-creative, curious, adventurous and unifying brand and its voice reflects this.

Please make use of terms and language relating to relationship building, lasting partnerships and community.

Outer Edge voice is a playful one, that values itself as a collection of integrated experiences.

It explores the different layers of reality (meta, IRL, nightlife) and translates their correlation with the intersections of tech, finance, and entertainment.

Take Care of Our Logo

Use our logos properly by following these guidelines

  • Leave ample amount of space around it for legibility. A good rule of thumb is to leave the same space as half the logo around all sides.

  • Never make it so small it's not legible.

  • Never distort, modify and/or change the shape of our logos.

  • Never change or modify the color of our logos.

Copy and Spelling

Follow these general copy and spelling guidelines for Outer Edge

  • Use the | LA extension when writing Outer Edge | LA or any variants like Outer Edge | IRL, Outer Edge | META, etc.

  • Always use CAP LOCKS when writing for any copy following the '|'

Fonts

On occasion, our fonts may be altered with a small tolerance of change for specific use cases.

Follow these general guidelines to ensure you stick closely with our brands intent.

  • Fonts weights and letter spacing can be slightly adjusted to show best in specific design applications and for maximum accessibility to all users.

  • Never make font size so small it's not legible.

  • Any and all slight font changes must remain true to the original version of our brands fonts within a tight tolerance

Official 2023 Brand Bible

Our Core Values

Our brands inward identity and its outward expression, is built upon the foundation of Core Values we live by.

Each decision we make stems from our Grounded Values and/or our Grinder Values. This drives us to persistently create meaningful work and resources for the Web3 community.

Grounded Values

- Openness
- Transparency
- Empathy
- Integrity
- Consideration
- Inclusiveness
- Fairness
- Communication
- Celebration

Grinder Values

- Hustle
- Grit
- Boldness
- Accountability
- Self-Discipline
- Commitment
- Purpose
- Solution Oriented
- Resilience

Typography (Fonts)

Like all things that make up our brand, our fonts are vital in creating a consistent brand identity.

They help us communicate with more impact and provide visual support to our tone of voice.
Main Header / Title

Blockhead Plain

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Alt Header / Title & Accent

Blockhead Black-Face

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Sub Header / Title

Bebas Neue

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Letter Spacing: 2-3px
Alt Accent / Title

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Black
Notes: Use CAPS LOCK
Body / Text

Roboto

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Alt Sub Heading / Body / Text

Roboto-Mono

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Text = Normal | Title = Bold

Color Palette 2022

The following palette makes up the official colors of NFT LA 2022.

Almost Pink

HEX #EE7376
RGB 238, 115, 118
HSV 359, 52, 93
CMYK 0, 52, 50, 7
LAB 63, 48, 21

Navy Bruh

HEX #0D384F
RGB 13, 56, 79
HSV 201, 84, 31
CMYK 84, 29, 0, 69
LAB 22, -5, -18

Muted Blue

HEX #438AB0
RGB 67, 138, 176
HSV 201, 62, 69
CMYK 62, 22, 0, 31
LAB 55, -11, -27

Teal Bruh

HEX #95E9D4
RGB 149, 233, 212
HSV 165, 36, 91
CMYK 36, 0, 9, 9
LAB 87, -30, 2

Light Orange

HEX #F6AD73
RGB 246, 173, 115
HSV 27, 53, 96
CMYK 0, 30, 53, 4
LAB 77, 21, 40

Color Palette

The following palette contains the official colors for Outer Edge | LA 2023.

Vibey Pink

HEX #FF3372
RGB 255, 51, 114
HSV 341, 80, 100
CMYK 0, 80, 55, 0
LAB 57, 77, 15

Purrrple

HEX #541D64
RGB 84, 29, 100
HSV 286, 71, 39
CMYK 16, 71, 0, 61
LAB 23, 37, -30

Space Blue

HEX #315282
RGB 49, 82, 130
HSV 216, 62, 51
CMYK 62, 37, 0, 49
LAB 35, 4, -31

Aqua-zone

HEX #00E8DC
RGB 0, 232, 220
HSV 177, 100, 91
CMYK 100, 0, 5, 9
LAB 83, -48, -7

orangesicle

HEX #FFB413
RGB 255, 180, 19
HSV 41, 93, 100
CMYK 0, 29, 93, 0
LAB 78, 16, 79

Color Comparisons

Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
Existing Color Palette
New Potential Color Palette
New Potential Color Palette
New Potential Color Palette

Logo and other Assets (2022)

Drag images onto your desktop or right click and save to desktop.
Horizontal Logo
Horizontal Logo w/ Values
CITYSCAPE LOGO
CITYSCAPE LOGO W/ VALUES
NFT | LA CITYSCAPE V1
NFT | LA CITYSCAPE V2
NFT | LA BACKGROUND V1
NFT | LA BACKGROUND V2
MAIN LOGO INVERTED
MAIN LOGO BLACK
MAIN LOGO WITH GRADIENT
CITY SCAPE LARGE LOGO
Horizontal Logo
Horizontal Logo w/ Values
NFT LA Outline logo with Curiosity Connection Co-Creation
CITYSCAPE LOGO
CITYSCAPE LOGO W/ VALUES
Main Logo
Main Logo Gradient
Main Logo BLACK/WHITE
Main Logo Gradient BG

Logos — Dark

Drag images onto your desktop or right click and save to desktop.
V1 Dark
V2 Dark
V3 Purple
V4 Purple

Logos — Dark

Drag images onto your desktop or right click and save to desktop.
V1 Dark
V2 Dark
V3 Dark
V4 Dark

Logos — Light

Drag images onto your desktop or right click and save to desktop.
V1 Light
V2 Light
V3 LIght
V4 Light
V5 Light

Logos — Light

Drag images onto your desktop or right click and save to desktop.
V1 Light
V2 Light

Graphics and other Assets

Drag images onto your desktop or right click and save to desktop.
#1 Graphic
#2 Graphic
#3 Graphic
#4 Graphic
#5 Graphic
#6 Graphic
#7 Graphic
#8 Graphic
#9 Graphic
#10 Graphic

2022 Icons and Graphics

Drag images onto your desktop or right click and save to desktop.
BITCOIN ICON
MUSIC NOTE ICON
HEADPHONES ICON
Clapperboard Icon
NFT | LA Background V1
NFT | LA Background V2
Crinkle Paper V1
Crinkle Paper V2

Brand Guidelines

Use the following brand guidelines to ensure you properly use all Outer Edge resources and assets across various platforms and publications.

Voice

Outer Edge is a co-creative, curious, adventurous and unifying brand and its voice reflects this.

Please make use of terms and language relating to relationship building, lasting partnerships and community.

Outer Edge voice is a playful one, that values itself as a collection of integrated experiences.

It explores the different layers of reality (meta, IRL, nightlife) and translates their correlation with the intersections of tech, finance, and entertainment.

Take Care of Our Logo

Use our logos properly by following these guidelines

  • Leave ample amount of space around it for legibility. A good rule of thumb is to leave the same space as half the logo around all sides.

  • Never make it so small it's not legible.

  • Never distort, modify and/or change the shape of our logos.

  • Never change or modify the color of our logos.

Copy and Spelling

Follow these general copy and spelling guidelines for Outer Edge | LA

  • Use the | LA extension when writing Outer Edge | LA or any variants like Outer Edge | IRL, Outer Edge | META, etc.

  • Always use CAP LOCKS when writing for any copy following the '|'

Fonts

On occasion, our fonts may be altered with a small tolerance of change for specific use cases.

Follow these general guidelines to ensure you stick closely with our brands intent.

  • Fonts weights and letter spacing can be slightly adjusted to show best in specific design applications and for maximum accessibility to all users.

  • Never make font size so small it's not legible.

  • Any and all slight font changes must remain true to the original version of our brands fonts within a tight tolerance