Michael Figge is the Emmy Award winning Chief Creative Officer at Yuga Labs, where he leads creative development across some of the world’s biggest and most impactful NFT projects - Bored Ape Yacht Club, Otherside, Cryptopunks, Meebits, 10KTF, and Moonbirds.
In 2010, Figge co-founded Possible, a creative design practice where he designed on over 200 arena and stadium-sized shows that influence culture– the VMAs, Billboard Music Awards, Coachella, and the Super Bowl halftime show, as well as the biggest musicians in the industry, including Childish Gambino, Ariana Grande, Justin Bieber, Lady Gaga, Paul McCartney, and more. For over a decade, Figge grew Possible into a world class team with offices in Los Angeles and New York, charting new courses for brands creatively.
Figge led his team to an Emmy Award winning production in 2020, when they built the world’s biggest extended reality stage using Unreal Engine.
In 2021, Figge seamlessly blended the worlds of eSports and luxury fashion, bringing to life a partnership with Riot Games and Louis Vuitton, ultimately becoming the Lead Creative for Louis Vuitton’s first ever mobile game (Louis The Game).
In 2021 he co-founded and served as CEO for WENEW, which was later acquired by Yuga Labs in November of 2022 - a deal which merged the best talent in web3.
In 2023 Figge created the art for TwelveFold which is one of the earliest collections on bitcoin ordinals. To date, it is one of the biggest primary sales of Ordinals on Bitcoin.
Today Figge is one of the leaders at Yuga, trailblazing web3 storytelling, experiences, and community, connecting brands across industries.