Umair Masoom Usmani, the visionary Founder & CEO of myco (formerly MContent), is a globally recognized leader with a rich background in Marketing & Business Strategy, Digital Transformation, and Innovation. With nearly two decades of diverse experience spanning media, entertainment, sports broadcasting, banking, financial services, automotive, and hospitality, Umair is a staunch advocate for blockchain and Web3 technologies.

His journey from an advertising sales executive to an influential figure in the Web3 space is underpinned by his commitment to continuous learning, evident from his extensive educational qualifications including an MBA, a Chartered Marketer from the Chartered Institute of Marketing, UK, and several other certifications. Umair's entrepreneurial spirit led him to pioneer the decentralized content economy, launching myco through a successful ICO in 2021. His work extends beyond myco, having contributed significantly to various sectors and as a key speaker at numerous industry events globally.